Picking up calls seems like it should be a common practice when nearly everyone owns a smartphone. However, many people often block numbers or never pick up at all.
A survey conducted in 2020 backs this up, revealing that 8 in 10 Americans don’t answer calls from unknown numbers. Today, it’s still an issue many businesses face when using cold calls. How do you create leads when your methods feel too intrusive for the current generation? (1)
Ringless voicemail could be the solution. This strategy helps businesses connect without invading customers’ time or privacy.
What Ringless Voicemail Is
Ringless voicemail delivers pre-recorded messages without making recipients’ phones ring. Receivers only see the silent notification and have the option to listen to it at their own time and convenience.
It’s not a robocall, nor does it violate do-not-call regulations, as long as it’s used responsibly. The message is dropped directly into the voicemail server. It’s also not spam if it’s done right. You shouldn’t flood voicemail inboxes with messages even if you don’t leave phones ringing.
Ringless voicemail is ideally used to start a conversation with leads who’ve shown some interest in or already know the business. Tools like Drop Cowboy ringless voicemail software can respond automatically when people reply to your personalized messages. Today’s ringless voicemail drops may also involve Mimic AI capabilities, making lead generation efforts easier.
Why Ringless Voicemail Works
Many still think voicemails, especially robotic ones, aren’t personalized messages. But modern ringless voicemails utilize human-sounding voices. Even if they’re pre-recorded and always done using actual human voices, each message is tailored per customer. It carries a more natural tone, warmth, and intent better than a cold email can.
Ringless voicemails won’t interrupt anyone mid-task since they don’t trigger phones to ring. People may also be more curious when they notice missed voicemail messages. They can listen whenever they’re ready.
Reading more relevant information about why ringless voicemail works gives you better insights into the tool. You’ll learn that besides streamlining communication, it also balances respect for the customer’s time and the building of leads. It doesn’t force anyone to listen immediately and may encourage improved customer trust in the brand.
Where to Use Ringless Voicemail Messages
Ringless voicemails work in more than just lead generation or marketing. For instance, they can be used to re-engage inactive clients. A quick and personalized voicemail drop could feel like a friendly check-in rather than a forceful intrusion.
Voicemail messages are great for reminding people of sales appointments. They’re soft nudges about promos without pressure. They also work well as event invitations or RSVPs.
Do you have new customers who’ve downloaded your app or responded to your integrated marketing campaigns? Send these warm leads a voicemail message thanking them and pointing out the next steps in detail.
Even nonprofits and political campaigns can use this tool to connect with supporters. A short, heartfelt voice message is compelling when it’s delivered without disruption.
Cost and Efficiency Benefits
Compared to traditional outreach methods, ringless voicemail offers significant benefits. Cold calling takes time and isn’t always guaranteed to work. One report stated 1% of answered cold calls were converted to appointments. Meanwhile, around 28% of completed calls were considered “productive.” (2).
SMS and emails are still standard for cost-efficiency, but inbox fatigue is a legitimate issue. On the recipient’s side, it could impact mental and physical health. Findings from 24 studies that tracked over 5,000 office workers found that those who received over 100 emails per day had higher stress hormone levels. (3)
Ringless voicemail drops work with little manpower, making them budget-friendly for most businesses. A single voice message can be recorded once and dropped into hundreds of inboxes in minutes. Unlike SMS or email, voicemail messages don’t rely on visual design or copywriting.
The Ethics of Using Ringless Voicemail
Like any tool, ringless voicemail can be misused. Consent should still be a priority. Using it on cold call lists bought from shady sources can quickly ruin your brand reputation. The best results come from lists that include opt-ins, previous customers, or people familiar with your business.
The message itself should sound like it came from a real person. Avoid making scripts full of buzzwords. Speak like someone genuinely reaching out, not someone reading off a teleprompter.
Remember not to overdo your voicemail drops. No one wants to receive multiple messages from the same sender weekly. Use this method strategically and sparingly.
Tracking results is possible without violating consumer privacy. Most tools show delivery and callback rates without collecting extra data.
Final Thoughts
Ringless voicemail becomes the ultimate tool when part of a bigger communication plan. Combine it with email, social media, and in-person engagement to create a fuller experience for potential leads.
Leads can’t convert if people aren’t listening or following up to missed calls. Ringless voicemail drops deliver messages your target audience actually hears, which is something any business can benefit from.
References
- “Most Americans don’t answer cellphone calls from unknown numbers,” Source: https://www.pewresearch.org/short-reads/2020/12/14/most-americans-dont-answer-cellphone-calls-from-unknown-numbers/
- “The Pros And Cons Of Cold Calling,” Source: https://www.forbes.com/councils/forbesbusinessdevelopmentcouncil/2020/03/17/the-pros-and-cons-of-cold-calling/
- “The Cost of Convenience: How Excessive Email Use Impacts Our Health,” Source: https://www.researchgate.net/publication/374055528_The_Cost_of_Convenience_How_Excessive_Email_Use_Impacts_Our_Health
